Core training and live coaching with BJ.
Discover how coaches, consultants, ministry leaders, agency owners, professionals, and everyday experts are turning what they already know into additional income streams — without going back to school, getting certified, or starting over.
One income used to be enough.
Today? Companies are downsizing. AI is changing industries. Everything costs more.
Millions of professionals are realizing they need another source of income — not because they're greedy, but because they need options.
The people who win in the next decade won't simply work harder. They'll learn how to leverage what they already know.
For more than 20 years, BJ Thompson has helped leaders, entrepreneurs, business professionals, pastors, coaches, and organizations unlock growth, influence, leadership, and impact.
"Most people already have something valuable to offer. They simply don't know how to package it."
— BJ Thompson
In this free training, BJ explains why one income is becoming risky, how ordinary people are turning experience into income, and what you'll learn during the challenge.
These aren't influencers. These aren't celebrities. These are ordinary people who learned how to monetize what they already knew.
Most people leave webinars motivated. You'll leave with a plan.
After helping thousands of leaders and professionals over two decades, BJ noticed something.
Most people already possess valuable experience, expertise, and wisdom. What they lack is a framework.
The Second Income Challenge was created to help people package what they already know into something that creates both income and impact.
Everything you need to go from idea to income. Most people leave training inspired. VIP members leave with tools, templates, frameworks, and a roadmap.
This isn't another webinar. This isn't another motivational event.
This is a room full of professionals, leaders, entrepreneurs, ministry leaders, coaches, consultants, and business owners learning how to create more options, more freedom, and more income.
Bring your questions. Bring your experience. Bring your notebook.
We'll help you build the roadmap.
The economy is changing. Technology is changing. The job market is changing.
Three days from now you could have more clarity, more confidence, and a roadmap toward a second income stream.
Core training and live coaching with BJ.
Everything in General — plus the full Second Income Launch System.